Sustainability
Environment, Social, Governance

Built to last, built to give back

For three generations, the Pantelić family has built businesses that respect the land they grow from and the communities they serve. Sustainability is not a programme, it is the way the Group has always operated.

01 Environment
01 / Environment

Nurturing the land that sustains us

From certified organic plantations to biomass heating and modern energy-efficient production, the Group's companies actively work to reduce their environmental footprint year after year.

  • Certified organic production Hectares of certified organic raspberry plantations, with EU Organic, USDA NOP, and Naturland standards.
  • Renewable heating in hospitality Hotel Sunce uses biomass and wood-chip heating, reducing reliance on fossil fuels for guest comfort.
  • Modern, energy-efficient facilities The frozen-fruit complex and feed mill are designed with current best-practice technology to minimise energy and water consumption.
  • Long-term local sourcing A network of more than 1,200 contracted growers across Central Serbia keeps the supply chain short and reduces transport emissions.
02 / Social

Investing in the people who build our future

From the Group's own employees to a wide network of contracted agricultural growers and local suppliers, the Pantelić Group invests in long-term relationships across Central Serbia.

  • A family-led company Three generations of the Pantelić family work side by side with an experienced executive team across the Group's companies.
  • Long-term local employment Stable employment for hundreds of families across Kraljevo, Sokobanja, and the surrounding region of Central Serbia.
  • Sedex SMETA audited The Group's frozen-fruit company is independently audited under the Sedex SMETA 4-Pillar standard, covering labour, health and safety, environment, and ethics.
  • Partnership with local growers More than 1,200 contracted agricultural growers across Central Serbia supply the Group's frozen-fruit operation, building stable income for the rural economy.
02 Social
03 Governance
03 / Governance

Care for quality, verified independently

The Group's commitment to quality, food safety, and ethical operations is verified through a portfolio of independent international certifications and regular third-party audits.

  • Internationally certified food safety IFS Food at High Level, HACCP, and GlobalG.A.P. across the Group's food and agriculture operations.
  • Organic certification USDA NOP, EU Organic, and Naturland certifications, with ECOCERT BALKAN as the independent certifying body.
  • Religious and ethical compliance Kosher and Halal certifications enable the Group's products to reach customers in markets with religious dietary requirements.
  • Independently audited operations FDA registration for the U.S. market, Sedex SMETA 4-Pillar audits, and an A+ creditworthiness rating for 2025.
Our Approach

Four principles that guide everything we do

Across all of the Group's companies and across three generations of family leadership, the same set of working principles has shaped how the Pantelić Group operates.

/ 01

Quality first

From the feed mill to the freezer to the hotel kitchen, quality is the standard, not a target. Every product and every guest experience reflects this.

/ 02

Tradition as foundation

Three generations of the Pantelić family have built the Group from a single feed mill in the heart of Serbia, one decade at a time.

/ 03

Long-term thinking

Decisions are made for the next generation, not the next quarter. This shapes how the Group invests, hires, sources, and partners.

/ 04

Local roots, global reach

Rooted in Central Serbia, the Group works with local growers, employs local people, and exports their work to customers across three continents.

Our Commitment

We are not building a company for the next quarter. We are building a group of companies for the next generation, rooted in the land, and in the people, that have made it all possible.

Pantelić Group